Roofing Marketing Strategies That Help You Win More Work
- 12 June 2025
- Guides
What Is Roofing Marketing?
Roofing marketing is how your business shows up where it matters — in front of people actively looking for roofing services in your area. Whether you’re replacing tiles, fixing storm damage, or fitting skylights, your next job is out there online. The key is making sure you’re the roofer they find and trust.
Modern roofing marketing combines website design, search engine optimisation, social media, Google Business Profiles, and online reviews. When done right, it fills your diary with solid enquiries without relying on third-party platforms or expensive print ads.
A skilled roofing team carrying out structural repair—images like this help demonstrate scale and experience in marketing materials.
Why Roofing Companies Can’t Rely on Word of Mouth Anymore
Word of mouth used to be enough. But in today’s competitive industry, even the best roofing firm risks being invisible if it’s not online.
- Customers use search engines before calling anyone
- People want to see photos, reviews, and recent work
- If you’re not on the first page, they won’t find you
You can still get recommendations, but your online presence makes or breaks whether people act on them.
What Makes a Roofing Website Actually Work?
Your website isn’t just a business card — it’s your online shopfront. A good roofing website should:
- Load fast on mobile
- Be structured around your roofing services
- Show your roof installation, roof repairs, and completed jobs
- Include clear contact forms and click-to-call buttons
TradePal’s website design team builds sites that convert, not just look good.
👉 Explore our roofing website design service
How Local SEO Helps You Show Up in Search Results
Local SEO puts your business in front of people searching for roofing services in your postcode.
For example, someone types “roof replacement in Milton Keynes”. Google shows local businesses with strong Google Business Profiles, well-structured service pages, and good online reviews.
TradePal helps you rank by:
- Writing local area content
- Structuring your site with targeted service pages
- Improving your Google Business Profile
- Linking content to increase relevance
👉 See how our SEO helps roofers
A roofing professional fitting clay tiles on a pitched roof—showcasing quality workmanship
The Role of Google Business Profile in Roofing Marketing
Your Google Business Profile shows your location, contact details, reviews, and photos — often before your website.
To compete with other local roofers, your profile should:
- Be fully filled out with services and photos
- Get regular updates and posts
- Collect positive reviews from satisfied customers
- Match your website’s info for consistency
This improves your chances of showing in Google Maps and increases clicks to your website.
The Power of Social Media for Roofing Businesses
Roofers often dismiss social media, but it’s a great way to stay visible in your local area.
TradePal runs your Facebook, Instagram, and YouTube accounts, posting:
- Real photos of recent jobs
- Walkthroughs of roof installations
- Customer feedback
- Seasonal reminders (e.g. gutter cleaning before winter)
This builds brand awareness, improves online reputation, and generates local interest.
👉 Explore our social media service for roofers
Content Marketing for Roofers: Why It Matters
Search engines reward websites that stay active. Publishing content like:
- “How much does a new roof cost in [your town]?”
- “Common roofing problems after heavy rain”
- “What to do about roof damage from storms”
…shows your experience, builds trust, and attracts potential customers.
TradePal writes it for you — just tell us what work you’re doing.
👉 See how content marketing helps your roofing business
What’s the Best Roofing Marketing Strategy for 2025?
There’s no single answer — it depends on your area, competition, and size.
But here’s what works for most roofing contractors:
- A simple, trustworthy website
- Local SEO with area-specific pages
- A strong Google Business Profile
- Social content 2–4 times a week
- Occasional Google Ads to boost reach
TradePal brings all this together in one monthly service. No guesswork.
Professional roofers fitting slate tiles on a pitched roof—capturing scale, teamwork, and trade quality
How Much Should You Spend on Roofing Marketing?
There’s no fixed price, but most roofing companies should aim to invest 5–10% of their turnover in digital marketing. For example:
| Monthly Turnover | Suggested Marketing Budget |
|---|---|
| £5,000 | £250–£500/month |
| £10,000 | £500–£1,000/month |
| £25,000+ | £1,250–£2,500/month |
Your goal is to get more work, not overspend on flashy campaigns. TradePal’s Starter, Classic, and Pro packages give you practical options that scale with your business.
👉 Compare our roofing marketing packages
What Roofing Services Should You Promote Online?
Don’t just say “we do roofs”. Be specific. Customers often search for:
- Flat roof repairs
- Tile replacement
- Fascia and soffit installation
- Skylight fitting
- Chimney flashing repair
- Emergency roofing work
Use these in your website pages, Google Business Profile, and blog content.
TradePal writes pages for each service, so you appear in search results when people are looking.
How to Track If Your Roofing Marketing Is Working
Good marketing isn’t about impressions. It’s about actual enquiries and booked work.
At TradePal, we track:
- Phone calls from your website
- Form submissions
- Map views from your Google profile
- Search position movement
- Traffic to each page (via Google Analytics)
- What search terms did people use to find you
You get plain-English reports — no fluff, just numbers that matter.
Roofing Marketing Case Study: From Struggling to Booked Solid
A sole trader in South Wales came to us in January with a basic site and no visibility. He relied on Facebook groups and referrals and was struggling to get consistent work.
What we did:
- Built a clean, mobile-friendly site with service pages for slate, tile, and flat roofing
- Set up and verified his Google Business Profile
- Added before-and-after photos and review prompts
- Ran a small Google Ads campaign in his town
The result:
By March, his calendar was full three weeks in advance — all from organic search, maps, and a few targeted clicks.
A skilled roofer framing a pitched roof—capturing the preparation stage of a quality roofing installation
Should You Use Google Ads for Your Roofing Business?
Yes — but only if managed properly.
Google Ads can bring in work fast, but it’s easy to waste budget. We focus on:
- Location-based targeting
- Keywords with high intent (e.g. “emergency roofer near me”)
- Avoiding broad matches that bring poor-quality clicks
- Ads written to match what people actually need
PPC isn’t magic. But done right, it’s a cost-effective way to win urgent jobs and fill gaps in your schedule.
Is Video Marketing Worth It for Roofers?
Yes, especially for showing:
- Before-and-after roof repairs
- Walkthroughs of jobs
- Testimonial clips from happy customers
Video builds trust fast and works well on social media. TradePal can post videos for you as part of our social media marketing support.
What Do Homeowners Look for When Hiring a Roofer?
- A website with clear services and contact info
- Recent photos of real jobs
- Online reviews from local people
- A business that shows up on Google Maps
- Quick replies and easy contact forms
This is the backbone of everything we do at TradePal, because it’s what actually gets new customers.
Do You Need a Website if You’re Already on MyBuilder or Checkatrade?
Absolutely.
Those platforms take a cut and control the customer relationship. Your own website:
- Builds your online reputation
- Gives you full control over messaging
- Shows off your roofing services properly
- Keeps enquiries coming in without relying on a 3rd party
👉 See why your roofing business needs its own site
What Makes TradePal Different from a Standard Marketing Agency?
- We only work with small businesses in the trades
- Our packages are fixed, simple, and practical
- You deal with real people, not a ticket system
- We’ve helped roofers from startups to scaling teams
We don’t do fluff. We build websites, SEO, and content that gets you found — and we prove it.
Roofing Marketing Tips for 2025 and Beyond
- Use clear service pages for each roof type you work on
- Keep your Google profile updated with photos and services
- Post on social media weekly with job photos or reviews
- Ask happy customers for Google reviews
- Don’t chase keywords — focus on what customers are actually searching for
- Use tracking tools to see where your enquiries come from
- Build your brand locally — roofing is still a trust-based industry
A professional roofer installs a modern roof panel—ideal content for showing trade expertise in digital marketing.
What Should Roofers Know About Online Marketing?
Roofing marketing isn’t just about being online — it’s about being found by the right people at the right time. Your website, SEO, reviews and social presence all work together to bring in work. If one’s missing, enquiries slow down or stop completely.
What’s the most effective way to market a roofing business?
Use a combined strategy: local SEO, a clean website, regular photo posts, and a strong Google Business Profile. Customers need to see you’re active and local.
Do I need SEO if I already get enquiries?
Yes — SEO ensures your visibility doesn’t drop off. It keeps your site appearing in searches, builds consistency, and helps you grow beyond referrals or third-party platforms.
What does TradePal do differently?
We focus on trade businesses only. That means every page, post, and campaign we run is built for how roofers actually win jobs. No wasted time, no irrelevant strategies.
Is roofing marketing expensive?
Not with TradePal. We offer clear monthly pricing, no tie-ins, and everything you need to get noticed. You get content, SEO, website management, and real support — no upsells.
Ready to Start Roofing Marketing That Gets You More Work?
If you’re ready to stop relying on word of mouth and start getting found online, now’s the time to act. We offer full roofing marketing support — from SEO for roofers to mobile-friendly websites, content writing, branding, and social media that shows real jobs.
Explore our services:
- Marketing solutions for trades
- SEO for Tradesmen
- Professional trade websites
- Digital marketing services
- Branding support
- Affordable packages
- Trades we work with
Let’s make your roofing business stand out where it counts. Book a call today to get started.