Is your Google profile losing you work?

What is construction marketing? How can I generate more leads for my trade business? How can I be more visible online? If you’re a tradesperson or business looking to grow, there’s a high chance you’ve asked yourself a few of these questions in your time.

Construction/trade marketing done well aims to get you noticed by the right clients. For instance, it would be no good having your plumbing services advertised to a teenager at University.

From social media to websites, email campaigns to Google Business Profiles, construction and trade marketing involves all the channels that help you reach your target audience, generate leads and grow your brand.

One of the easiest ways to lose potential customers is an incomplete or outdated Google Business Profile (GBP). Alongside other marketing efforts like search engine optimisation (SEO), content marketing, and social media advertising, a strong GBP is a key part of a successful marketing strategy. In this article, we explain why your Google profile matters, how to improve it, and the next step in building a strong online presence that drives new business and qualified leads.

What is a Google Business Profile?

A Google Business Profile (formerly called Google My Business) is a free tool that lets construction companies manage how they appear on Google Search and Maps.

Think about it. When you’re looking for a petrol station, somewhere to eat, or even a public bathroom, you probably rely on Google Maps. The construction industry works the same way. Your profile acts as a shop window for your services, the vital first impression prospective clients see.

Key elements include:

• Name, address, and phone number (NAP)
• Business category (e.g., electrician, plumber, builder)
• Hours of operation
• Website link
• Customer reviews and ratings
• Photos and videos of your construction projects
• Posts, special offers, or updates
• Directions via Google Maps

With the right information and content plan, your Google Business Profile helps improve brand visibility, build trust, and turn searches into new clients.

Why are Google Business Profiles so important for construction businesses?

A well-optimised GBP can make a real difference to construction companies by improving local search results, showcasing your work, and supporting your broader digital marketing strategy.

Increased local visibility

When potential clients search for nearby services like “plumber near me” or “electrician in [postcode],” Google shows them a list of local businesses. A complete and regularly updated Google Business Profile gives your construction company a chance to appear in these results, making it more likely that prospective customers will find you, check your services, and get in touch.

Credibility and trust

Consistent contact information, high-quality images, and positive reviews build confidence with potential customers. In the construction sector, a strong reputation and visible proof of work are essential for building trust with prospective clients.

Direct customer engagement

GBP allows you to respond to reviews, answer questions, and post updates. Engaging with your audience demonstrates excellent customer service, keeps your online presence active, and encourages repeat business.

Direct conversion opportunities

A verified profile can include bookings and links to your website. These marketing materials make it easy for your ideal client to take the next step and convert interest into a qualified lead, supporting your sales process.

Showcase products & services

Photos, videos and posts let you display your construction projects, completed jobs, and team expertise. Highlighting your quality of work helps prospective clients understand why they should hire your business.

Other marketing solutions that can make a difference for construction professionals

While a strong Google Business Profile is important, it works best alongside a comprehensive marketing strategy that combines multiple marketing channels.

Websites

A professional website connects all your marketing channels, showing off projects, generating leads, and providing clear contact information. TradePal builds mobile-friendly websites optimised for SEO, designed to capture your ideal client and increase brand visibility.

Branding

From logos and van livery to uniforms and business cards, your branding ensures your construction company is recognisable. TradePal’s team helps create consistent marketing materials that support a strong marketing strategy.

SEO and digital marketing strategy

Search engine optimisation improves your visibility on search engines, while a wider digital marketing strategy can include Google Ads, email campaigns, blog posts, and social media advertising. Together, these tools help reach your target audience and meet business goals within your marketing budget.

Social media

Social media channels are essential for building awareness and sharing social media content like project updates or customer testimonials. TradePal manages social media content, advertising, and campaigns to drive engagement and support your trade/construction marketing plan.

Content marketing

A strong content plan, including blog posts, case studies, and tips on construction projects, positions your company as an authority, attracts the right audience, and builds trust with prospective clients.

FAQs

Q: Can a Google Business Profile really bring in new clients?

A: Yes, nearly half of all Google searches are local. A verified profile that’s complete and regularly updated helps your construction business appear for the right local search terms, hopefully turning searches into real business.

Q: How often should I update my GBP?

A: Regularly. Add new photos, respond to reviews, post updates or offers, and ensure all contact information is accurate to maintain trust and improve search engine results. To ensure you get the most from your Google Business Profile, TradePal can manage this on your behalf.

Q: Do I still need a website if I have a Google profile?

A: Absolutely. Your website gives a detailed view of your services, highlights completed projects, supports SEO, and allows prospective customers to take the next step and request quotes.

Q: What is construction marketing?

A: Construction marketing promotes trade businesses online and offline, using websites, social media, SEO, and profiles to attract clients and generate qualified leads.

Who are TradePal?

We provide all-in-one marketing solutions for tradespeople in the construction sector. From general builders to plumbers, electricians, and kitchen fitters, our services include Google Business Profile management, professional websites, SEO, branding, social media marketing and much more.

With over 20 years of experience as part of a large marketing group, our friendly team supports tradespeople with tailored strategies, affordable packages, and ongoing guidance to grow their business, build trust, and reach marketing goals.

Call us today on 020 4572 0845 or contact us online to discuss your next step in creating a strong marketing strategy that works for your construction business.

In summary

• A Google Business Profile is a free tool that drives local leads and improves brand visibility.
• Optimised profiles build trust, showcase construction projects, and improve search engine results.
• GBP works best alongside other marketing channels like websites, SEO and social media content.
• Content marketing, case studies, and blog posts help engage your target audience and support a comprehensive marketing strategy.
• TradePal aims to equip tradespeople with the tools, expertise, and guidance to implement best practices, generate leads, and achieve long-term business growth.