The Ultimate Guide to Tradesman Digital Marketing
- 23 July 2025
- Guides
Tradesman digital marketing is essential if you want to win more work in today’s online-first world. Being skilled at your trade, whether roofing, plumbing, electrics or building, isn’t enough on its own. If you’re not visible online, you’re losing jobs to competitors who are.
TradePal specialises in digital marketing for tradesmen, offering practical, low-hassle solutions that help you win work while staying focused on the tools. This guide covers everything you need to know. 
Why Digital Marketing Matters
You might get some work from referrals or leaflets, but today’s homeowners and commercial clients use Google, Facebook, and Instagram to choose who they trust. TradePal helps you:
- Get found online when people search for your service
- Win trust fast with real reviews and quality photos
- Look more professional than local competitors
- Control your spend with options starting from £295/month
- Track results with lead notifications and clear performance reports
1. Get a Website That Works While You’re on the Tools
Every TradePal website is built to convert visitors into enquiries. No fluff. Just clear layouts, fast load times, and direct calls to action. What we include:
- Mobile-optimised design
- Local SEO setup
- Integrated lead forms
- Real reviews and job photos
- Industry trust badges
- Service pages tailored to your trade
2. Rank Higher on Google with SEO
Our SEO for tradesmen service helps you appear in search results when locals type in things like “gas safe engineer near me” or “roofing quotes Hull”. We handle:
- Google Business Profile setup
- Keyword research based on real searches
- On-page SEO improvements
- Local directory submissions
- Monthly blog content if required
3. Build Trust on Social Media
People buy from people. TradePal runs a done-for-you social media that shows off your work and proves you’re reliable. Our team will:
- Post 3–5 times a week for you
- Share before/after jobs
- Add review screenshots
- Tag local areas and hashtags
- Include links back to your site
4. Use Paid Ads to Get Jobs Fast
Our ad management helps tradesmen get urgent work booked in. We focus on ROI, not vanity clicks. We run:
- Google Ads for local service keywords
- Facebook/Instagram ads targeting your postcode
- Click-to-call campaigns
- Remarketing to past visitors
You choose the spend, we handle everything. 
5. Gather and Promote Customer Reviews
We help you collect genuine reviews and display them online, boosting your trust level instantly. How it works:
- SMS/email review requests after each job
- Google and Facebook reviews pushed live
- Top reviews featured on your homepage and posts
6. Use Email to Stay Top of Mind
Email works well for seasonal reminders, maintenance jobs and referral offers. TradePal can:
- Set up a customer list from past jobs
- Create monthly email tips and offers
- Design a simple branded email template
7. Measure What Works
Every TradePal marketing plan includes:
- Monthly performance reports
- Call tracking (Classic+)
- Lead form tracking
- Content reviews
You’ll always know where your leads are coming from. 
Packages Built for Trades
We keep things simple. Three clear monthly plans designed to suit any trades business, whether you’re just getting started or ready to grow fast.
Starter – £295/month
- Website
- Google Business setup
- Basic SEO
Classic – £595/month
- Everything in Starter
- Social media posts
- Monthly blog
- Review management
Pro – £995/month
- Everything in Classic
- Paid ad management
- Advanced tracking
- Strategy reviews
All plans include a one-off setup fee.
Ready to Win More Work Online?
TradePal is built for tradesmen who want to grow without wasting time or money. Whether you need a proper website, more Google traffic, or help running your socials, we’ll handle it. Book a Call with TradePal