InstallerSHOW 2025 Highlights: What We Heard from the Trades

InstallerSHOW 2025 at the NEC Birmingham wasn’t just another trade event—it was a chance to meet industry professionals, listen to real concerns, and show how TradePal is helping tradespeople win more work. From boiler fitters to heat pump installers, one message came through clearly: trades businesses are still being let down online.

If you didn’t make it to stand 4C32, here’s a look at who we met, what they said, and how our team made an impact.

Meeting the People Who Keep the UK Running

Across three packed days in June, we spoke with hundreds of professionals across the built environment:

• Plumbers and heating engineers
• Electricians and smart home specialists
• Bathroom and kitchen installers
• Solar and renewables firms
• Roofers, decorators, and general builders

We met everyone from sole traders to national contractors. Despite the range of businesses, the same issues came up:

• No time to focus on marketing
• Websites that never appear in search
• Social media with no real engagement
• Wasting money on low-quality leads

When we explained how TradePal builds websites for trades, runs targeted content, and helps businesses show up on Google, the reaction was clear. We weren’t just offering features—we were solving problems.

Real Feedback from Industry Experts

At a show filled with new product showcases and corporate pitches, we kept it grounded, talking with the people who are actually doing the work.

Here’s what they told us:

“I’m on Instagram but it’s a waste of time. I don’t know what to post or when.”
– Kitchen fitter, Manchester

“I built my own website in lockdown. It looks fine but it doesn’t show up on Google.”
– Bathroom installer, Bristol

“I’ve tried those lead gen platforms. All I got was price shoppers and tyre-kickers.”
– Electrician, Northampton

“I just want someone who understands trades.”
– Roofer, Leeds

“I get most of my work through word of mouth.”

That’s not a problem. In fact, it’s a strength. It shows you deliver quality. But word of mouth alone isn’t a plan. We explained that a strong online presence supports referrals, helping you win work even when things go quiet.

What Makes TradePal Different?

Tired of generic agencies and one-size-fits-all platforms? So are we. TradePal works exclusively with trade businesses, building marketing strategies that match your trade, your customers, and your goals. No fluff—just practical, proven support that helps you grow.

• Websites built specifically for your trade
• SEO that gets you found for local searches
• Regular content streams to keep your business active
• Paid ads and social media that reach real prospects

What Went Down on Stand 4C32

While the big brands were unveiling new products, we focused on conversations. No gimmicks. Just:

• Clear messaging: Websites • SEO • Social Media
• Real examples of our work
• Demos that showed results, not fluff

Our team of Ross, Grace and Martyn spoke with dozens of visitors each hour. Many stayed for 15+ minutes, giving feedback, asking questions, or just having a proper conversation.

Most Common Questions from Trades

1. How much does it cost?
   → From £295/month. No hidden extras.
2. Will you manage the website for me?
   → Yes. We handle all updates and improvements.
3. Can you do Facebook and Instagram too?
   → Absolutely. We write, schedule and run your content.
4. Can you get me found on Google?
   → Yes. SEO is core to every package.
5. Do you outsource work?
   → No. Everything is done in-house by our UK team.
6. Do you work with people like me?
   → Yes. Whether you install heat pumps, design bathrooms, or build extensions, we’re built for trades.

Beyond Products: Tradespeople Valued the Conversations

While the product showcases drew attention, most tradespeople said the real value came from practical advice, honest discussions, and networking with people who understand the trade.

We weren’t there to hard sell. We were there to talk, listen and offer real solutions—and that’s what resonated.

What We Learned from the Show

InstallerSHOW confirmed what we already knew: most tradespeople want help with marketing, but don’t know who to trust. TradePal fills that gap.

• We speak plainly
• We don’t overpromise
• We do the work ourselves
• And we back it up with results

If the past few days proved anything, it’s that digital marketing for the trades isn’t optional—it’s essential.

Ready to Grow Your Trade Business?

Whether you’re in plumbing, electrics, renewables or home improvement, the feedback we heard at the trade show was clear—most tradespeople want better marketing, but don’t know where to start. That’s where we come in.

TradePal’s sales team takes a practical, no-nonsense approach. We build results-driven websites, manage targeted digital campaigns, deliver expert SEO, create purposeful social media content, and support trades with a brand-first visual identity that helps you stand out.

If your comprehensive schedule leaves no time for marketing, let us handle it for you, so you can focus on the work that pays.

Start your conversation today →