How to Get More Trade Leads: Practical Strategies That Work
- 01 May 2025
- Guides
You’re working with TradePal, hoping to figure out how to get more trade leads. You’ve got a solid product or service, added your business details, uploaded a few images, and yet the phone isn’t ringing. You’re not alone. Many suppliers and trades face the same issue. And it’s often caused by one overlooked problem: your contact details aren’t visible or clear.
In the competitive trade industry, lead generation isn’t just about being listed online—it’s about being ready to receive sales leads when they come. If your contact methods are weak, the rest of your digital marketing won’t matter. Improving visibility and accessibility could take your sales pipeline to the next level.
Where to Find New Customers
New leads come from knowing your audience. Start by asking: Who are your potential clients? Are you targeting local homeowners? Developers? Businesses?
Think back to your business plan (or write one if you haven’t yet). A clear idea of your target audience helps tailor your lead generation strategies to where and how they search.
Top ways to reach the right people:
- Use local SEO and location-based search terms
- Target postcodes and towns in your Google Ads or Facebook Ads
- Ask current customers for referrals
- Join community directories and forums
How to Generate More Leads From Your Website
Think of your website as a virtual shopfront. For it to work:
- It needs to load fast and look professional
- It must have your contact details visible on every page
- It should be designed to convert visits into enquiries
Key features your website must have:
- Clean design and easy navigation
- SEO built in – keywords, headings, image alt tags
- Clear calls to action (e.g. “Request a Quote” or “Call Now”)
- Reviews and testimonials to build trust
- High-quality images of your latest jobs
There’s no point in having a website if no one can find it.
Promote your website via:
- Social media platforms like Instagram, Facebook and LinkedIn
- Trade directories and blogs
- Printed materials (business cards, flyers)
How to Generate More Leads Through Social Media
Social media isn’t just for fun—it’s a great way to attract new customers.
- Instagram: Post project photos, use local hashtags, tag locations
- Facebook: Share updates, request reviews, run local promotions
- LinkedIn: Build a professional profile and connect with commercial clients
- TikTok: Share before/after clips or fast-paced transformations
Tips:
- Keep branding consistent
- Reply to comments and messages
- Share reviews from happy customers
- Always include contact details in bios
People are using Instagram and TikTok as search engines—make sure your business appears.
Generate Leads Through Email Marketing
Build an email list from contact forms, previous clients, and job enquiries. Then use it to:
- Share promotions or offers
- Send monthly newsletters
- Promote blog posts or relevant content
- Invite customers to leave reviews
Stick to GDPR rules. Be clear about how you’ll use email addresses. Offer value in every message.
Traditional Methods Still Work
Don’t ignore offline techniques. They can still play a big role in your lead generation process:
- Leaflet drops in targeted neighbourhoods
- Branded workwear and signage
- Vehicle wraps with phone number and web address
- Cold calling with a professional follow-up email
- Attend trade shows and network in person
Consistency across all channels is key. Keep your logo, tone and contact options aligned.
Common Contact Failures (and Fixes)
Too many TradePal profiles lose leads because of simple mistakes:
| Issue | Fix |
|---|---|
| No clickable phone number | Make it tap-to-call on mobile |
| Email address hidden or an image | Use plain text email |
| Contact form hard to find | Place it high up and keep it short |
| No response time info | Tell people when to expect a reply |
| Social links missing | Add Facebook, Instagram, LinkedIn etc. |
These updates take minutes, but they can bring in qualified leads fast.
Start With This Checklist:
| Item | Status |
|---|---|
| Phone number clickable on mobile | [ ] Not Done |
| Contact form visible and functional | [ ] Not Done |
| Email address in plain text | [ ] Not Done |
| Social media links (Facebook, Instagram, etc.) | [ ] Not Done |
| Active blog or regular content updates | [ ] Not Done |
| Clear CTA to book a call or request a quote | [ ] Not Done |
Tick off these basics and your leads will grow.
What Are the Best Ways to Get More Trade Leads?
Generating consistent, high-quality trade leads requires a mix of online and offline tactics. This section answers common questions from tradespeople looking to improve visibility, attract new customers, and convert enquiries into real jobs. From SEO to social media, here’s what works.
What is lead generation?
It’s the process of attracting people who are interested in your services and turning them into customers.
Why are lead generation strategies important?
Without a strategy, you’re just waiting. With one, you actively build your sales pipeline.
What lead generation techniques work best?
That depends on your goals. Use Google Ads or social media for wider reach. Use networking, referrals, and SEO for cost-effective results.
How do I get daily leads?
Use a mix of short and long-term strategies. Share content daily, keep your listings updated, and follow up with every enquiry.
How do I generate a lot of leads consistently?
Be visible, trustworthy, and easy to contact. That means strong branding, a professional website, social proof, and fast responses.
What Happens When You Get It Right
One TradePal supplier recently improved their contact setup. They added a mobile-friendly contact button, linked their Instagram and posted a blog every month with targeted keywords. Within six weeks, they saw a 58% increase in prospective clients reaching out.
Good content combined with easy contact = qualified leads.
Take Action: Get More Leads Today
If you’re serious about getting more enquiries, more work, and growing your trade business, you don’t need to do it alone. TradePal gives you all the tools and support to make your business visible, trustworthy and easy to contact.
Explore TradePal’s full marketing support, including help with branding, website development, SEO, lead nurturing, and marketing campaigns tailored for trades.
- Speak to us today: 020 4572 0845
- Get in touch: tradepal.co.uk/contact-us
- See what we offer: tradepal.co.uk/marketing
Follow TradePal for updates, marketing tips, and trade success stories:
Don’t sit back and wait for leads to come to you. Make the move. Call us, message us, or follow us—then get back to doing what you do best while we help bring the customers to you.