Purplex Marketing Limited trading as TradePal – Acceptable Use Policy (UK)
Last Updated: 27/08/2025
This Acceptable Use Policy (“Policy”) outlines the rules and guidelines for using the TradePal App (“TradePal and Purplex Marketing Limited trading as TradePal”, “we”, “our”, or “us”), by accessing or using TradePal, you (“User”, “you”, or “your”) agree to comply with this Policy, our Terms of Service, and Privacy Policy.
1. Purpose
This Policy is intended to ensure the integrity, security, and lawful use of the TradePal platform and services, and to protect both our users and our infrastructure from misuse.
2. User Responsibilities
You are responsible for your actions and content while using TradePal. You agree to:
Use TradePal in accordance with all applicable UK laws and regulations.
Maintain the confidentiality of your account credentials.
Use strong, secure passwords and enable two-factor authentication where available.
Ensure all users under your account are aware of and comply with this Policy.
3. Prohibited Activities
You must not use TradePal (or permit anyone else to use your account) to engage in any of the following:
a. Security Violations
Attempting to gain unauthorised access to accounts, networks, or systems.
Engaging in any activity that could disrupt or interfere with system integrity or security.
b. Malicious Behaviour
Distributing malware, viruses, spyware, ransomware, or other harmful software.
Engaging in phishing, spoofing, or other deceptive practices.
c. Harassment and Abuse
Using TradePal to harass, threaten, abuse, or intimidate others.
Sending unsolicited marketing messages (“spam”) or communications in violation of PECR (Privacy and Electronic Communications Regulations).
d. Content Violations
Uploading, posting, or distributing content that is defamatory, obscene, offensive, or otherwise unlawful.
Sharing or using copyrighted material without appropriate rights or permission.
e. Service Interference
Overloading, flooding, or attempting to crash or interfere with the TradePal infrastructure.
Excessive use of messaging features beyond reasonable usage norms (see Usage Fairness below).
4. Data Protection & Privacy
TradePal complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Personal data must be collected, stored, and processed lawfully and transparently.
Users must not upload personal data without the required lawful basis or consent.
Data sharing with third parties must be in accordance with our Privacy Policy.
5. Usage Fairness
Usage limits apply to SMS, email, and call functions based on your subscription tier:
Plan
Monthly Credit
Typical Use Limits*
Starter
£20
~25,000 emails, 400 SMS, 9 hours of calls
Classic/Pro
£30
~37,500 emails, 600 SMS, 13 hours of calls
*Subject to change based on pricing or telecom costs. Correct at the time of publishing, we reserve the right to change this pricing and use limits at any time.
Users should manage resources responsibly. Abusive usage patterns (e.g. spamming or robocalling) may lead to throttling or suspension.
6. API and Integrations
TradePal may integrate with third-party services (e.g., Google APIs).
You must adhere to the relevant third-party data and API usage policies, including Google’s Limited Use Policy.
Where AI tools are used, TradePal does not retain data to train AI models.
7. Cookies & Tracking
TradePal uses cookies for essential functions, analytics, and user experience enhancements. See our Cookie Policy for full details.
8. Violations & Enforcement
We reserve the right to investigate any suspected violation of this Policy. If we determine a breach has occurred, we may take one or more of the following actions, with or without notice:
Suspend or terminate user accounts.
Restrict platform access or functionality.
Report illegal activities to appropriate authorities.
Pursue legal remedies or claim damages.
9. Reporting Violations
To report abuse or violations of this Policy, please contact us at: help@tradepal.co.uk
10. Changes to This Policy
We may modify this Acceptable Use Policy from time to time. Updates will be posted on our website, and your continued use of the TradePal App constitutes your acceptance of any changes.