Request a Callback
Request a Callback

Bricklayers Marketing That Wins You New Local Work

Bricklayers Marketing That Wins You New Local Work


Marketing for bricklayers needs to be simple, focused, and results-driven. At TradePal, we help bricklaying businesses grow with smart digital marketing, SEO, websites, and social media tools tailored for trades. Our strategies are designed to bring you new customers and steady enquiries.

Why Marketing Matters for Bricklayers

Running a bricklaying business is competitive, especially when potential customers turn to Google before anything else. A strong online marketing presence helps you appear in local search results, build trust with your target audience, and stay top of mind.

Whether you’re a sole trader or part of a growing team, marketing is the most effective way to grow. Word of mouth still matters, but it only goes so far. TradePal helps you reach a wider audience with the right mix of tools and tactics.

A Professional Website Built for Bricklayers

Your website is your online shopfront. If it’s out of date or missing, you’re losing leads.

We build professional websites for bricklayers that:

  • Load fast on all devices
  • Feature your logo, contact information, and services
  • Show off high-quality images of your quality work
  • Include real testimonials from satisfied clients
  • Target your local service area (e.g. “bricklayer in [town name]”)

Each site is built to support search engine visibility, using on-page SEO, keyword targeting, and best-practice structure. Whether you want a one-page site or something bigger, we’ll build the right fit for your business.

British general builder in high-vis vest smiling at smartphone while on-site with bricks, showing the benefit of digital marketing for general builders.

Local SEO That Gets You Found

Optimising for local search is essential. TradePal’s SEO service for bricklayers includes:

  • Full keyword research tailored to your location and niche
  • Title tags, meta descriptions and structured data
  • Content that answers common questions from potential clients
  • Google Business Profile setup and optimisation
  • Link building through trusted local directories

This helps your business appear in the right place when someone types “bricklayers near me” or “garden wall builder in [your town]”.

Social Media Marketing for Bricklayers

Social media platforms like Facebook and Instagram are great ways to build trust and attract enquiries. But most tradespeople don’t have time to manage them properly. That’s where we step in.

What We Post for You:

  • Finished project photos showing your craftsmanship
  • Time-lapse videos of ongoing builds
  • Client testimonials and reviews
  • Educational posts explaining types of bricklaying services
  • Before-and-after results from recent jobs
  • Content that shows real value to homeowners

We manage your profiles weekly, building a consistent social media presence that reinforces trust and shows you’re active and reliable.

Using Social Proof to Win More Jobs

Homeowners don’t just want a bricklayer, they want someone they trust. Social proof builds that trust fast.

We’ll help you collect and display:

  • Customer reviews
  • Video testimonials
  • Star ratings on your website and Google
  • Case studies from previous jobs

This is a proven marketing strategy for small business owners looking to grow.

Bricklayer applying mortar and laying bricks on a building site

Traditional Marketing Still Works

You don’t need to ditch the old-school methods. Many still deliver.

  • Branded flyers and business cards: We design and print simple leave-behinds.
  • Van signage: Your vehicle is a mobile advert, and we can help you brand it properly.
  • Local sponsorships: Sponsor a junior football team or local club.
  • Community boards: We help you place ads in schools, shops, and sports centres.
  • Partnerships: Connect with roofing contractors, landscapers and general builders to build referral networks.

TradePal supports bricklayers with a balance of online and offline marketing to suit your financial situation and target area.

Business Support for Bricklayers

Marketing isn’t just about getting leads, it’s about building the right kind of business. TradePal can also support you with:

  • Setting up your Google Business Profile
  • Planning for your ultimate goal (e.g. hiring, expanding)

Marketing Packages Designed for Bricklayers

Package Monthly Price Best Fit For Key Features
Starter £295/month Small businesses getting started 3-4 page site, Google Business Profile setup & verification
Classic £595/month Bricklaying business ready to grow 5-7 page site, SEO, GMB, TradePal App
Pro £995/month Trade businesses that are scaling fast 8-10 page site, Full SEO, 8 social posts, blog content

What questions do bricklayers ask about marketing?

This bricklayer’s marketing FAQ section covers the most common questions we hear from tradespeople looking to grow their business. From websites and SEO to social media and offline tactics, these short answers help you understand what works and how TradePal can support you.

What’s the most effective way to market a bricklaying business?

Focus on a professional website, strong local SEO, and consistent content on social media platforms. Combine it with offline efforts like branded vans and networking with builders. TradePal handles all of this.

Do I need to be on LinkedIn or Twitter?

Only if your target audience is on those platforms. Most bricklayers don’t need Twitter. LinkedIn may be useful if you’re targeting developers or commercial work.

I’ve just started. Is it worth marketing now?

Yes. New business is hard to get without visibility. We work with many small business owners and sole traders. Marketing early builds trust and helps you grow.

Can I manage social media myself?

You can, but most tradespeople don’t have time. That’s why our social media management service is popular. We do the legwork so you can focus on the tools.

Two bricklayers in high-vis jackets working on a red brick wall at a building site

Ready to Grow with Bricklayers Marketing That Works?

If you’re a bricklayer who’s too busy on-site to think about websites, SEO or social media, TradePal takes care of it for you. We specialise in bricklayers marketing, offering done-for-you support across every area, from web design and local SEO to branding, Google optimisation, and full social media management. Whether you’re starting from scratch or want to grow your bricklaying business, we’ll help you get found by local customers and stay top of mind.

Visit our dedicated bricklayers page to explore what’s possible, or contact us today to get started.