Solar panel installation marketing is about getting your business in front of people ready to invest in solar. Whether you fit panels on homes or commercial buildings, TradePal helps you generate enquiries, build trust online, and turn your website into a lead-generation tool.
Built for trades — we understand the solar sector
Monthly plans with no fluff, just what works
Local marketing strategies that bring in leads
Simple setup and support when you need it
If you're looking to get a consistent flow of enquiries and new customers for your solar business, here's how TradePal supports you step-by-step.
Over time, we’ve developed a repeatable 6-step marketing system used by trades and installation businesses across the UK. We apply the same model to solar firms — helping you build visibility, capture demand, and convert it into booked jobs.
We define your local target areas, clarify your solar service offer, and map out the right marketing channels for your business — whether that’s SEO, ads, social media or all three. We also help you pin down your key selling points so potential customers choose you over local competitors.
We design and build a fast, mobile-friendly website that explains your services clearly and converts visitors into leads. This includes contact forms, quote requests, photo galleries, and service pages — all tailored to solar installation.
We optimise your website and business listings to appear when people in your area search for solar-related services — like “solar panel installer near me”. We write local SEO content, build citations, and keep your Google Business Profile active.
We produce blogs, guides and landing pages that answer common solar questions (e.g. “Are solar panels worth it?”, “What’s the payback period?”). These help build trust, attract organic traffic, and pre-qualify leads.
We check monthly performance updates so you can see which pages, campaigns and services are generating leads. That means less guesswork and more of what’s actually working for your business.
Choose the right package to suit your trade business needs.
Ideal for solo tradespeople looking to boost visibility.
£495/month
£450/month
£295/month
£250/month
One-off set-up fee of £295
Billed annually at £5400 £3000
What you get:
Plus much more...
Perfect for small teams optimising operations.
£795/month
£750/month
£595/month
£550/month
One-off set-up fee of £595
Billed annually at £9000 £6600
Everything in Starter plus:
Plus much more...
Designed for businesses aiming for larger contracts.
£1195/month
£1150/month
£995/month
£950/month
One-off set-up fee of £995
Billed annually at £13800 £11400
Everything in Classic plus:
Plus much more...
Prices exclude VAT
Website Design
Look professional online
SEO Strategy
Show up in local searches
Social Media
Reach more locals
Content Marketing
Prove you're the expert
Business Tools
Keep track of every lead
Positive Reviews
Get the praise you deserve
Brand Awareness
Stand out from the competition
Digital Marketing
All-in-one marketing made easy
We build mobile-ready websites that showcase your work, explain your offer clearly, and drive form-fills or calls.
Get seen by homeowners and businesses searching “solar installer near me”. We focus on ranking your pages where it matters.
We manage your Facebook and Instagram to keep your name out there — with regular posts that show your work and build trust.
We write blogs that answer questions, explain solar benefits, and help customers choose you with confidence.
We give you tools like landing pages, email follow-up, and CRM integration to keep track of your leads and move them forward.
We help collect and manage your reviews on Google, Trustpilot and other platforms, showing real people trust your work.
Whether it’s your van signage, local directories, or social ads, we help get your name in front of people in your area.
From ads and SEO to branding and web design — we manage your solar marketing, so you can focus on the job.
If you're running a solar installation business and want more enquiries, you're probably asking some of these questions. We've answered them below to help you understand what solar marketing involves, how it works, and what you actually get from TradePal’s support.
Start Solar Panel Installation Marketing With a Proven PlanTradePal uses a structured five-step system tailored for the solar trade. This includes local SEO, professional websites, content creation and clear reporting — all designed to help your business get found online and generate consistent customer enquiries.
Yes. A website is your online base. It helps customers understand your services, builds trust, and gives them a place to contact you. TradePal creates fast, mobile-ready websites that are built to generate leads and enquiries, not just look nice.
TradePal’s local SEO includes on-page keyword targeting, Google Business Profile optimisation, local area targeting, and directory listings. The aim is to make your business appear in searches like “solar panel installer [your area]” and generate local traffic.
You receive monthly updates showing how your marketing is performing — including website traffic, ranking improvements, and which services or pages are generating enquiries. This allows you to see what’s working and adjust your strategy if needed.
TradePal creates practical, helpful content like blog posts, service explainers, FAQs, and guides. This content answers real customer questions (e.g. cost, payback time, benefits), helps improve SEO, and positions you as a trusted local provider.
Join TradePal today and let’s build the future of your trade business together.
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