Social Media for Tradespeople

Build Your Reputation, Win More Work, Get Found Online

Social media for business is no longer optional. For tradespeople—such as general builders, electricians, plumbers, gas engineers, kitchen and bathroom fitters, and window and door contractors—it’s a direct, cost-effective way to reach potential customers, showcase recent projects, and build trust with your target audience. At TradePal, we deliver tailored social media marketing campaigns that boost brand awareness, generate qualified leads, and support long-term business growth

Social Media Marketing Strategy That Works for Trades

We don’t believe in one-size-fits-all. Our social media marketing plan is designed around your business type, goals, and local market.

What you get:

Customised social media marketing campaigns
Content creation tailored to your ideal customers
Platform-specific social media posts
Competitor research & benchmarking
Analytics tracking to measure social media metrics

Book Your Free Strategy Call

Tradesman in branded high-vis using a tablet on-site to view a Facebook post with visible tools and construction in the background.

Blonde female social media manager reviewing plumber, electrician, and builder dashboards at her dual-monitor workstation in a yellow-accented office.

Social Media Management for Busy Tradespeople

We handle it all so you can focus on the job. Our social media management services cover content planning, publishing, and engagement on the most popular social media platforms, including Facebook, Instagram, and LinkedIn.

We help you:

Post consistently with quality content
Grow your Facebook business page
Respond to messages and comments
Manage reviews and feedback
Maintain a strong social media presence

Talk to Our Social Media Experts

Real Results with Social Media Advertising

Social media advertising is a great way to reach the right people fast. Whether you're a builder targeting homeowners or a window installer after new leads, we create ads that convert.

Includes:

Targeted campaigns by location, interest and age
Instagram Reels and short videos
Sponsored blog posts
Call-to-action tracking with Google Analytics
Monthly social media analytics reports

Book Your Social Media Strategy Call

Close-up of a phone showing an Instagram ad for a general builder with a “Request Quote” button, held in front of a real construction site.

Tradesperson in hi-vis and hard hat smiling while recording a video on a smartphone with a branded van in the background.

Valuable Content That Drives Engagement

From short videos to blog posts, we create valuable content designed to engage your audience and support your wider business plan. With clear messaging and consistent branding, your social media account will become an asset, not an afterthought.

Content Types:

Project spotlights
Customer testimonials
Behind-the-scenes videos
Tips and FAQs
Local community shoutouts

Get Social Media Support for Your Trade

Built for Business Owners Who Want to Grow

Tradepal’s social media services are used by small businesses, sole traders, and growing teams who want to use the power of social media to grow their business. With more than 4 billion monthly users on social platforms, now is the time to act.

Why choose Tradepal:

Experienced social media marketers
Support across different platforms
Best practices for online marketing
Clear reporting and performance reviews

Schedule Your Tradesperson Social Media Call

Two tradespeople wearing high-vis using phones on-site to view their company Facebook and Instagram accounts.

Ready to Strengthen Your Social Media and Online Presence?

If you're serious about getting more work, now’s the time to build your social media presence and wider online visibility. We offer full support for tradespeople—from targeted social media campaigns to professional websites and SEO that gets you in front of the right audience.

Explore our services:

Let’s make your business visible where it matters. Book a call today to get started.

Want to Know How Social Media Can Help Your Trade Business?

Social media is one of the most effective tools for business owners in the trade industry. From building a strong social media presence to attracting the right audience, this FAQ section explains the practical benefits of using social platforms professionally. Whether you're new to social media or looking to improve your results, these answers are clear, direct, and based on real services Tradepal offers.

Social Media for Business Support That Gets You Results

How can social media help tradespeople grow their business?

A strong social media presence helps you reach potential customers, show off recent work, and build trust. For tradespeople, it’s a great way to stay visible in your area and turn social media users into paying clients.

What types of content should tradespeople post on social media?

The best content includes before-and-after photos, short videos, customer reviews, and tips. Tradepal creates tailored social media posts for each platform based on what your ideal customers want to see.

Which social media platforms are best for small businesses in the trades?

Facebook and Instagram are ideal for visual content, reviews, and local targeting. LinkedIn works well for B2B connections, and TikTok or YouTube can be useful for short videos and tutorials. Tradepal helps choose the right platforms for your business plan.

What’s included in Tradepal’s social media management service?

It covers strategy, planning, post creation, scheduling, and community management. We also track performance with tools like SE Ranking and provide monthly social media analytics reports so you know what’s working.

Can Tradepal run paid advertising on social media for my business?

Yes. We build targeted social media advertising campaigns that show your business to the right people. Ads are tailored by location, interests, and behaviour, with clear reporting on results using Google Analytics.

Unlock Your Potential

Join TradePal today and let’s build the future of your trade business together.

Social Media for Business: Built for Tradespeople